Chatri Sityodtong and Tim Ferris break down ONE Championship’s social media domination
A key element of what’s allowed ONE Championship to conquer the combat sports world is its commitment to dominating the online space.
In the opening to The Tim Ferriss show with ONE boss Chatri Sityodtong, Ferriss explained how he was exposed to ONE Championship, and he was quick to praise their digital methods.
“They produce one of the best spectator sports experiences I have ever seen in my life. I first came across it on Amazon Prime. It blew my mind. They have the best of submission fighting. The best of Muay Thai. The best of MMA, and they approach it very differently,” Ferriss said.
“I believe they have one of the best social media teams in the world in any industry or sector. They are spectacularly good.”
Meanwhile, it wasn’t always that way. Many years ago when ONE was starting up, they were finding success in Asia. But their goal was to show the world what was out there. And when they turned their attention to Facebook, that’s when business began to explode.
“Making the bet on Facebook literally saved the company. I had this confirmed by Mark Zuckerberg when I went to Facebook’s headquarters a few years ago,” he said.
“Out of 5,000 sports properties on Facebook, the number one producer of organic video views in the world was ONE Championship. We produced 30 billion organic views last year. This year we’re on pace for 40 billion.
“Without that, I don’t think we’d have been able to convince sponsors and investors and broadcasters to partner with us.”
