Hennessy, the world-renowned cognac brand, has announced an exciting collaboration with NBA legend LeBron James, launching the ‘Hennessy Limited Edition by LeBron James’ V.S bottle. This partnership brings together two giants from their respective fields and will be available globally starting September 30, 2024.
This marks the first collaboration between Hennessy and James, with both sharing a dedication to excellence and a drive to push boundaries. The partnership celebrates not only their mutual admiration but also their influence on culture, sport, and craftsmanship.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said James. “I was fortunate to visit the Maison in Cognac, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
The limited-edition bottle, inspired by James’ impact both on and off the court, features bold, vibrant designs in purple and orange, paying homage to the basketball icon. The classic Hennessy Bras Armé emblem has been reimagined with James’ signature crown motif. While the packaging is fresh and distinct, the blend remains the same, delivering the bold and smooth character that has made Hennessy V.S a favorite worldwide.
Antoine Varlet, Senior Vice President of Hennessy U.S., expressed the brand’s excitement about the partnership: “We are thrilled to welcome LeBron James to the Hennessy family. LeBron isn’t just a basketball star; he’s a boundary-pusher in style, culture, and beyond. This collaboration is more than just a bottle; it’s a celebration of what’s possible when two cultural icons join forces.”
James has also added his personal twist to the Hennessy Margarita, incorporating orange juice into the mix — a nod to his tasting experience at the Maison in Cognac. His version of the cocktail includes Hennessy V.S, lime juice, orange liqueur, and agave syrup, demonstrating the versatility of the cognac beyond its traditional neat serve. The full recipe can be found on Hennessy’s official website.
The ‘Hennessy Limited Edition by LeBron James’ will be available starting September 30, 2024, with the V.S edition sold in the U.S. and select markets, while the V.S.O.P version will be available in international markets.
This partnership celebrates the merging of two powerful icons and a shared vision of excellence. As Hennessy continues to champion global culture, its collaboration with LeBron James adds another milestone to its long legacy.
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