MYLIME CERTIFIES AUTHENTICITY OF VINTAGE FRAMES AND PROVIDES USED BICYCLES WITH A DIGITAL PASSPORT

Startup MyLime is redefines the concept of ownership in the world of cycling through the certification of vintage frames from Colnago, a legendary Italian company renowned worldwide for its excellence, quality, and tradition since 1954.

Today, MyLime and Colnago are ready to launch an ambitious project aimed at revolutionising the vintage bicycle market by offering an exclusive service to clients that certifies the authenticity of their used bicycles: the Retrofitting service. This allows used bicycles to be analysed, certified for authenticity, and provided with a Digital Passport.

Retrofitting Colnago: a service created for Heritage enthusiasts. This service is primarily aimed at owners of used and historical bicycles who desire to certify the authenticity and originality of their bikes. Designed for Heritage lovers, this service is perfect for clients who own used bicycles and are passionate about preserving their bike’s value over time. It is no coincidence that MyLime’s tagline, “Create Lasting Value,” reflects the company’s mission since 2018.

The brand’s evaluation and certification process begin with filling out a form available on the Colnago website and providing images of the bicycle and other evidence. These are required to offer a team of experts as much information as possible to confirm its origin, such as the serial number on the frame or a purchase invoice.

Once the authenticity of the frame kit has been certified, Colnago will provide the owner with a certificate of authenticity and a special tag to be applied to the frame, the same one used in current high-end bicycles, which already have a Digital Passport. This will allow bicycles to be registered on the blockchain, a public digital registry that guarantees maximum security and transparency in information management.

The certificate of originality gives the used bicycle an additional value on the market and becomes an essential element, especially for collectors and enthusiasts, making it easier for them to sell in the future. Digital Passport, in fact, also facilitates second-hand resale, providing access to all the bicycles’ information and becoming a tool against counterfeiting.

EXPANSION OF THE DIGITAL PASSPORT AND EU REGULATIONS

MyLime’s Digital Passport solution goes beyond the retrofitting functionality. Through a mechanism of authorised parts, it offers a comprehensive traceability of the product’s history, from technical specifications and materials used to maintenance interventions carried out. This is consistent with the promotion of sustainability. This is also demonstrated by the legislation implemented by the European Commission, which places a very high focus on the environmental impact and circular economy. In particular, the Ecodesign for Sustainable Product Regulation (ESPR) came into force in July 2024 as part of a package of measures to achieve the objectives of the 2020 Circular Economy Action Plan. This regulation introduced specific rules to help the European Union achieve environmental and climate objectives, such as doubling the circularity of the materials used.

By adopting digital passports, the brand not only strengthens its brand identity and contributes to a stronger sense of belonging among its customers but also becomes compliant with the current sustainability regulations implemented by the European Commission.

MyLime is a startup founded in 2018 with the mission of creating lasting value. It does this by creating a Digital Product Passport, a collector of information from various stakeholders, such as the brand, the end consumer, and partners. MyLime associates a digital twin with each physical asset through an entry point and tracks the entire lifecycle of the product from the supply chain to post-sale, registering all phases in the blockchain. Thus, the authenticity and transparency of the goods are guaranteed, and an anti-counterfeiting and customer loyalty system is offered, which is particularly useful for the resale market. It operates in various sectors, particularly automotive, bicycles and yachts, fashion, watches, furniture, and other components.